Effective Date: 19 August 2026

Last Updated: 19 August 2026

This Privacy Policy explains how DEA Inventory & EPC Services Ltd (“we”, “us”, or “our”) handles visitor information when you access and browse our website https://deainventory.co.uk.

1. Information We Do Not Collect

• User Accounts & Logins: Our website does not feature user registration, customer portals, or login functionality. We do not store account credentials, usernames, or passwords.
• Public Comments & Interactions: There are no comment sections, discussion boards, or public posting features on this site.

2. Analytics & Performance Tracking (Google Analytics)

We use standard Google analytics and performance tracking cookies to understand how visitors interact with our website, monitor page load speeds, and optimize user experience.

• Compliance with Google Standards: Our implementation strictly adheres to Google’s latest consent and measurement frameworks (including Google Consent Mode and privacy thresholds).
• Aggregated Data: Data collected via analytics is non-personally identifiable and aggregated (such as browser type, device category, pages visited, time spent on pages, and general geographic location).
• IP Anonymization: IP addresses are processed in an anonymized fashion to prevent direct identification of individual users.

3. How We Use and Protect Your Data

• Internal Use Only: All website performance data is used exclusively by our internal team to improve site navigation, fix technical issues, and optimize service delivery.
• No Selling or Sharing: We do not sell, rent, trade, or share website analytics data with any third parties or marketing brokers outside our organization.

4. Managing & Disabling Cookies

You have complete control over how cookies are stored on your device:

• You can adjust your preferences via our on-site cookie consent banner upon arrival.
• You can set your web browser to refuse all cookies, alert you when a cookie is placed, or clear existing cookies via your browser’s settings (Chrome, Safari, Edge, Firefox).
• You may opt out of Google Analytics tracking across all websites by installing the official Google Analytics Opt-out Browser Add-on.

5. Contact Information

If you have questions regarding this policy or our data practices, please contact us:

• Company Name: DEA Inventory & EPC Services
• Email: admin@deainventory.co.uk
• Address: Fairgate House, 205 Kings Rd, Tyseley, Birmingham B11 2AA